Brand
Identity in motion.
The map, its connections and the name. The animation uses the logo’s original strokes and tells in four seconds what LACCEI does: bring together the engineering of the Americas.
Shortcuts: Space play or pause · ← → step back or forward · 1 2 3 jump to each phase.
The sequence
Three moments, one idea
0.0 s
Map
Latin America and the Caribbean are drawn with the logo’s own brushstroke, from north to south.
1.8 s
Connections
The arcs wrap the continent and a spark travels the orbit until it lights the node: the network connecting the region to the world.
2.6 s
Name
LACCEI appears letter by letter in the brand manual colors: black and gray #575656.